Mount Pleasant stretches from Cambie Street to Clark Drive and from Great Northern Way and 2nd, to 16th and Kingsway. The neighbourhood, once characterized as working class, has undergone a process of gentrification since the early 1990s, especially the area around the Main Street and Broadway intersection that is increasingly becoming known as South Main, or SoMa. Vancouver City Hall is also located in Mount Pleasant. Mount Pleasant is known as one of the more up and coming neighbourhoods, especially in the communities surrounding Vancouver's downtown peninsula. Many first time homeowners and young professionals, as well as a growing number of families, call Mount Pleasant home, which leads to the neighbourhood's vibrant and diverse nature.